What’s Up With Music?
I’m starting this blog to chronicle my journey into the music world. Everyone agrees that the music business has seen some BIG changes. Many musicians I know are both excited and fearful of the massive shifts in the industry. Its a challenge for musicians to make a living in this environment.
But with all the chaos, I sense opportunities.
First, who am I? I’m Mark Pritchard, a LA-based TV producer, active in both traditional and new media. In the mid-1990s, I produced 2 indie features: “Psycho Sushi” and “Riding With James Dean“. Currently I produce on-air promos for Fox shows like American Idol and Bones. I’m also active in new media; having produced the comedy news webshow 1TrackMind from June 2006 to August 2007.
Now I’m developing a new music-based project. I’m combining my love of hip hop, funk, and electronic music with my experience as a TV producer. Not sure what form the project will take just yet, but stay tuned.
Part of my project research is a long-term (6 to 8 months) study of the music business. I intend to blog about my research, along with interviewing decision-makers and players in the industry. I hope to give some perspective for those who are trying to make a living in this new era of music. I’ll be focusing on these 4 subjects:
- Revenue (income streams every artist should focus on)
- Marketing (Social marketing is key, everything else is secondary)
- Management (artists and bands need a management structure, or else fail)
- Business plans (plan your career like a business, because it is!)
With the music business changing almost daily, it’s a big challenge, but I’m excited about it. Hope you join me on the journey!<–>
